1. Consider the cost
How much do online marketing classes cost?
Online marketing course costs vary widely. You can expect to spend anywhere from $0 for a free course to upwards of $12,000 for a comprehensive course run by an elite business school. Most fee-based courses offer you the option of making payments in installments as opposed to upfront. Furthermore, some courses charge by the month for access, so the sooner you complete the course, the sooner you can stop paying the monthly fee. If you do not want or need a verified certificate at the completion of your course, then you can audit some courses for free.
Will my employer pay for me to take the course?
Employers often reimburse or help to subsidize the cost of professional development courses and programs for their employees. This is definitely something worth speaking to your boss or HR department about. It’s likely that your employer will be happy to cover, or at least subsidize, the cost of digital marketing training.
2. Get your tech squared away
The online marketing courses featured in this guide do not require any fancy software or programs. You can engage with all the course materials through your web browser. Your computer will need to be able to support streaming video, so you’ll want to make sure you have a fast, reliable wifi connection and at minimum, an i5-level processor and 8 GB of RAM.
3. Use the right study resources
Some of the courses included in this guide are geared towards established digital marketers. If you’re looking for beginner-friendly learning resources to engage with before or during your online marketing course(s), here are a few good places to start: Donald Miller’s book Building a StoryBrand: Clarify Your Message So Customers Will Listen and Jonah Berger’s book Contagious: Why Things Catch On.
Frequently Asked Questions About Online Marketing Courses
What jobs can you get after completing an online marketing course?
The skills and strategies learned in an online marketing course can prepare you for a range of marketing-related careers, including content manager/strategist, SEO specialist, and digital marketing manager. In addition to taking one or more online courses, you’ll want to work on building a strong portfolio of work to showcase to potential employers.
Are there free online marketing courses?
There are some free marketing courses available online, some of which are featured in this guide. If you are just getting started with marketing and want to test out a few different areas of specialization, then free online marketing courses can be a great option. If you are a more established marketer looking to gain advanced skills and knowledge, it is probably worth investing in a more formal paid course with individualized feedback.
How long is the average online marketing course?
Online marketing courses can be as short as a few hours and as long as two years or more. Most courses run for approximately 3 to 4 months, with 3 to 5 hours of work per week.
How can I learn online marketing?
Online marketing, also called digital marketing, is marketing that takes place on the internet and other forms of digital communication, including email, social media, texts, and multimedia messaging. Online digital marketing courses such as those included in this guide are a great way to learn online marketing to promote an existing business or help launch a future business. Some online marketing courses focus on establishing strong fundamentals in digital marketing basics, while others are geared more specifically towards specific platforms, such as email or social media. The online marketing courses featured in this guide are a great place to start learning digital marketing, as most of the courses are self-paced, reasonably priced, and beginner-friendly.