Coursera
Digital Marketing Specialization
Intelligent Award: Best for Both Digital and Analog
Coursera’s Digital Marketing Specialization is a bundle of seven courses that provide an overview of the latest digital marketing skills, taught by industry experts. This is the only course included in this guide that features modules on both digital and analog marketing, so it’s good for students who want the flexibility to work inside and outside of the digital space. Course topics include marketing in a digital world, digital marketing analytics in theory, digital marketing analytics in practice, digital media and marketing principles, digital media and marketing strategies, marketing in an analog world, and finally a digital marketing capstone project where students put all of their new skills into practice. This specialization is part of the 100% online iMBA from the University of Illinois at Urbana-Champaign; if you are admitted to the iMBA program, you can get credit for taking this specialization.
- Price: 7-day full access free trial; free to audit; $79 per month for verified track
- Time to complete: 8 months (5 hours per week)
- Prerequisites required: No
- Flexible schedule: No
- Includes verified certificate of participation: Yes, if you upgrade to the verified track
Who should take this course? Students who want the agility to market in both digital and analog spaces would benefit from this specialization. The specialization is also a good fit for students thinking about applying to the UIUC iMBA program, or for students who want the option to audit for free.
| What we like | What we don’t like |
| Diverse modules | Full access requires a paid upgrade |
| Option to audit for free, or apply course credits to iMBA | High time commitment to complete specialization |
| Flexible, self-paced schedule |